---
title: Medium-Run 4-Color Digital Printing | HP Press
description: Explore Bradford & Bigelow’s HP PageWide T490 for high‑speed, high‑quality digital book printing with HDNA technology and expanded 4‑color capacity.
---

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# Medium-Run 4-Color Printing

![digital book printing](https://www.bradford-bigelow.com/hs-fs/hubfs/Website/5-3.png?width=750&height=750&name=5-3.png)

MEDIUM RUN DIGITAL PRESSES

## HP PageWide T490

We've expanded our 4-color and perfect binding capacity by over 50% with the installation of an HP T490 inkjet press and two additional state-of-the-art Muller Martini binding lines. 

- Blazing print speeds
- Uncompromising quality
- Eco-friendly
- Proven consistency

![1](https://www.bradford-bigelow.com/hs-fs/hubfs/Website/1.png?width=800&height=530&name=1.png)

High quality, environmentally friendly 4-color printing.

![Website Icons](https://www.bradford-bigelow.com/hs-fs/hubfs/Website%20Icons.jpg?width=50&height=50&name=Website%20Icons.jpg)

![2](https://www.bradford-bigelow.com/hs-fs/hubfs/Website/2.png?width=800&height=530&name=2.png)

Top-tier reliability in inkjet production with HDNA technology.

![Website Icons](https://www.bradford-bigelow.com/hs-fs/hubfs/Website%20Icons.jpg?width=50&height=50&name=Website%20Icons.jpg)

 

![3](https://www.bradford-bigelow.com/hs-fs/hubfs/Website/3.png?width=800&height=530&name=3.png)

1,000 feet per minute and inline finishing for quick turn times.

![Website Icons](https://www.bradford-bigelow.com/hs-fs/hubfs/Website%20Icons.jpg?width=50&height=50&name=Website%20Icons.jpg)

 

YOU MAY NEED TO KNOW

## Frequently Asked Questions

 What print quantities can the HP handle?

The HP prints quantities of 2,500 to 7,500.

 What color capabilities are available on the HP?

The HP produces 1 to 4-color books.

 What paper stocks and weights can be accommodated on the HP?

The HP can print from 40# to 70# along with 60# and 70# matte.

 What is the typical turnaround time for medium-run jobs?

Typical turnaround time for medium-run jobs is 20 days or less, depending on capacity. **[Please confirm schedules with your business development or account manager ⟶](https://www.bradford-bigelow.com/schedule-a-call?hsLang=en)**

 What are the advantages of digital printing compared to offset printing?

Digital printing provides several benefits for certain types of projects:

- No printing plates or makeready costs
- Faster setup and turnaround times
- Economical short runs
- Ability to print variable or personalized content
- Easier versioning for multiple editions

 When is digital printing the best choice for a print project?

Digital printing is ideal when:

- Print quantities are relatively small
- Content changes frequently
- Multiple versions or editions are required
- Fast turnaround times are needed
- Personalization or variable data printing is required

 How does digital printing support efficient print production?

Because digital presses eliminate plate creation and reduce setup time, printers can switch quickly between jobs and produce shorter runs more efficiently. This reduces waste and allows a faster response to changing print needs.

 What’s the difference between offset and digital printing?

The main difference between offset and digital printing is how the image is transferred onto paper.

Offset printing uses metal plates to transfer ink onto a rubber blanket, which then applies the image to paper. This traditional method is ideal for large print runs because once the press is set up, it can produce thousands of copies quickly and cost-efficiently with very consistent quality.

Digital printing, on the other hand, prints directly from a digital file to the paper without using plates. This eliminates much of the setup time and makes digital printing a great option for short runs, quick turnaround projects, and materials that require multiple versions or personalization. 

 What file formats do you accept for print-ready files?

Bradford & Bigelow accepts press-ready PDFs (fonts must be embedded).

*\*Note that files submitted in other formats may require extra processing time and could incur additional processing fees;* **[please speak with a business development manager for more information ⟶](https://www.bradford-bigelow.com/schedule-a-call?hsLang=en)**

 Can B&B handle jobs with multiple versions or SKUs?

Yes. Bradford & Bigelow is equipped to manage complex print programs that include multiple versions, SKUs, or components. This is common for our educational publishing clients that produce regional editions, grade-level variations, or customized kits.

Our production workflow is designed to efficiently manage versioned content through coordinated scheduling, precise inventory tracking, and flexible manufacturing capabilities across both offset and digital printing. Once printed, materials can be assembled into kits, packaged by SKU, and sent to districts, your warehouse, or stored in our **[warehouse for ongoing fulfillment and distribution ⟶](https://www.bradford-bigelow.com/warehousing-fulfillment?hsLang=en)**

 How does B&B ensure color consistency across print runs?

Printers use standardized color calibration systems and quality management processes to maintain consistency across print runs.

Bradford & Bigelow uses advanced color management practices such as **[G7 calibration ⟶](https://www.bradford-bigelow.com/g7-master?hsLang=en)** which helps ensure accurate and repeatable color reproduction across different presses and materials.

The company also maintains an **[ISO 9001:2015 quality management system ⟶](https://www.bradford-bigelow.com/iso-9001?hsLang=en)** which ensures documented processes and continuous improvement across production. 

 What are other printing technologies used at Bradford & Bigelow?

Bradford & Bigelow operates a range of specialized printing technologies designed to support different types of projects from high-volume book manufacturing to flexible short-run digital printing. Learn more about our product equipment: 

- **[Timson ZMR Web Offset Presses ⟶](https://www.bradford-bigelow.com/timson?hsLang=en)**
- <https://www.bradford-bigelow.com/timson?hsLang=en>**[Manroland Lithoman Web Offset Presses ⟶](https://www.bradford-bigelow.com/manroland?hsLang=en)**
- **[HP Digital Press Technology ⟶](https://www.bradford-bigelow.com/hp?hsLang=en)**
- **[Screen HD Digital Press Technology ⟶](https://www.bradford-bigelow.com/screens?hsLang=en)**

## Digital power with unmatched speed

Produce your books with top-tier reliability

[Request a Quote](https://www.bradford-bigelow.com/quote?hsLang=en)

![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=300&height=80&name=BB-Logo.png "BB-Logo")

Your supply chain partner for 8.5x11 perfect, saddle, coil, and case bound products

###### Resources

- [Meet the Team](https://www.bradford-bigelow.com/meet-the-team)
- [Careers](https://careers.bradford-bigelow.com)
- [B&B Blog](https://www.bradford-bigelow.com/blog)

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###### Contact Us

978-904-3100

Have a question? Feel free to reach out. We love to hear from you!

[Request a quote *⟶*](https://www.bradford-bigelow.com/quote?hsLang=en)

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    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Digital printing provides several benefits for certain types of projects:</p>\n<ul>\n<li>\n<p>No printing plates or makeready costs</p>\n</li>\n<li>\n<p>Faster setup and turnaround times</p>\n</li>\n<li>\n<p>Economical short runs</p>\n</li>\n<li>\n<p>Ability to print variable or personalized content</p>\n</li>\n<li>Easier versioning for multiple editions</li>\n</ul>"
    },
    "name" : "What are the advantages of digital printing compared to offset printing? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Digital printing is ideal when:</p>\n<ul>\n<li>\n<p>Print quantities are relatively small</p>\n</li>\n<li>\n<p>Content changes frequently</p>\n</li>\n<li>\n<p>Multiple versions or editions are required</p>\n</li>\n<li>\n<p>Fast turnaround times are needed</p>\n</li>\n<li>\n<p>Personalization or variable data printing is required</p>\n</li>\n</ul>"
    },
    "name" : "When is digital printing the best choice for a print project? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Because digital presses eliminate plate creation and reduce setup time, printers can switch quickly between jobs and produce shorter runs more efficiently. This reduces waste and allows a faster response to changing print needs.</p>"
    },
    "name" : "How does digital printing support efficient print production? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>The main difference between offset and digital printing is how the image is transferred onto paper.</p>\n<p>Offset printing uses metal plates to transfer ink onto a rubber blanket, which then applies the image to paper. This traditional method is ideal for large print runs because once the press is set up, it can produce thousands of copies quickly and cost-efficiently with very consistent quality.</p>\n<p>Digital printing, on the other hand, prints directly from a digital file to the paper without using plates. This eliminates much of the setup time and makes digital printing a great option for short runs, quick turnaround projects, and materials that require multiple versions or personalization.&nbsp;</p>"
    },
    "name" : "What’s the difference between offset and digital printing?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Bradford &amp; Bigelow accepts press-ready PDFs (fonts must be embedded).</p>\n<p><em>*Note that files submitted in other formats may require extra processing time and could incur additional processing fees;</em> <strong><span style=\"color: #0094cd;\"><a href=\"/schedule-a-call\" rel=\"noopener\" style=\"color: #0094cd;\">please speak with a business development manager for more information ⟶</a></span></strong></p>"
    },
    "name" : "What file formats do you accept for print-ready files?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Yes. Bradford &amp; Bigelow is equipped to manage complex print programs that include multiple versions, SKUs, or components. This is common for our educational publishing clients that produce regional editions, grade-level variations, or customized kits.</p>\n<p>Our production workflow is designed to efficiently manage versioned content through coordinated scheduling, precise inventory tracking, and flexible manufacturing capabilities across both offset and digital printing. Once printed, materials can be assembled into kits, packaged by SKU, and sent to districts, your warehouse, or stored in our <span style=\"color: #0094cd;\"><strong><a href=\"/warehousing-fulfillment\" rel=\"noopener\" style=\"color: #0094cd;\">warehouse for ongoing fulfillment and distribution ⟶</a></strong></span></p>"
    },
    "name" : "Can B&B handle jobs with multiple versions or SKUs?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Printers use standardized color calibration systems and quality management processes to maintain consistency across print runs.</p>\n<p>Bradford &amp; Bigelow uses advanced color management practices such as <span style=\"color: #0094cd;\"><strong><a href=\"/g7-master\" rel=\"noopener\" style=\"color: #0094cd;\">G7 calibration ⟶</a></strong></span> which helps ensure accurate and repeatable color reproduction across different presses and materials.</p>\n<p>The company also maintains an <span style=\"color: #0094cd;\"><strong><a href=\"/iso-9001\" rel=\"noopener\" style=\"color: #0094cd;\">ISO 9001:2015 quality management system ⟶</a></strong></span> which ensures documented processes and continuous improvement across production.&nbsp;</p>"
    },
    "name" : "How does B&B ensure color consistency across print runs?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p>Bradford &amp; Bigelow operates a range of specialized printing technologies designed to support different types of projects from high-volume book manufacturing to flexible short-run digital printing. Learn more about our product equipment:&nbsp;</p>\n<ul>\n<li>\n<p><span style=\"color: #0094cd;\"><strong><a href=\"/timson\" rel=\"noopener\" style=\"color: #0094cd;\">Timson ZMR Web Offset Presses ⟶</a></strong></span></p>\n</li>\n<li>\n<p><span style=\"color: #0094cd;\"><a href=\"/timson\" rel=\"noopener\" style=\"color: #0094cd;\"></a></span><strong style=\"color: #0094cd;\"><a href=\"/manroland\" rel=\"noopener\" style=\"color: #0094cd;\">Manroland Lithoman Web Offset Presses ⟶</a></strong></p>\n</li>\n<li>\n<p><span style=\"color: #0094cd;\"><strong><a href=\"/hp\" rel=\"noopener\" style=\"color: #0094cd;\">HP Digital Press Technology ⟶</a></strong></span></p>\n</li>\n<li>\n<p><span style=\"color: #0094cd;\"><strong><a href=\"/screens\" rel=\"noopener\" style=\"color: #0094cd;\">Screen HD Digital Press Technology ⟶</a></strong></span></p>\n</li>\n</ul>"
    },
    "name" : "What are other printing technologies used at Bradford & Bigelow?"
  } ]
}
```