---
title: The Shift from Offset to Digital
description: "Offset printing solutions have a new price and quality competitor: digital."
image: https://www.bradford-bigelow.com/hubfs/Blogs/B%26B%20Social%20Media%20Vol.%202%20(31).png
---

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# The Shift from Offset to Digital

 Read Time **1 mins**

![](https://www.bradford-bigelow.com/hubfs/Blogs/B%26B%20Social%20Media%20Vol.%202%20(31).png)

Of the many factors to consider when creating a book – size, quantity, and color requirements to name a few, it’s especially vital to give attention to the process behind it. Recent trends indicate a shift toward digital production from offset, a decision rooted in cost models, reduction of warehouse space, and time-to-market. 

![Blog Graphics](https://www.bradford-bigelow.com/hs-fs/hubfs/Blogs/Blog%20Graphics.png?width=500&height=264&name=Blog%20Graphics.png)

In short, offset production involves the use of printing plates while digital production doesn’t. A minor difference? Nothing could be further from the truth. Knowing the difference and understanding what it means for your individual project(s) can greatly reduce costs while maximizing your savings.

An offset printed book bears the brunt of paper, ink, platemaking, and even cleanup costs, whereas a digital printed book is off the hook from charges related to platemaking. For long-run, high-volume projects, offset production presents a worthwhile solution, with its associated expenses ultimately worth the investment. The upside to digital printing, however, was welcomed firstly by educational printers and short-run specialists, leading to a steady increase in the use of digital presses between 2010 and 2022.\*

 

\*Book Manufacturers' Institute, Trends in Book Manufacturing, 2022

 

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##### Max Reumann

Max is the Digital Marketing Manager at Bradford & Bigelow, focused on growing the company's online presence and connecting publishers with the print solutions they need.

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