All too often, print buyers find themselves stranded between the pros and cons of the ever-expanding practice of digital printing and the traditional method of offset printing. Indeed, the two processes employ different means to the same end, leaving many buyers wondering which one of the two reigns supreme.
Offset printing is a longstanding process that printers have relied upon for years. It champions efficiency to produce high quality, inexpensive, and consistent results by transferring images from a metal plate to the receiving substrate without ever bringing the two together. Instead, rollers or a rubber blanket serve as the go-between that ultimately produces high-quality output.
- The unit price goes down as the quantity rises
- A wide variety of stocks can be used with custom finishing
- Pantone color matches are available
- Highest quality possible
Digital printing, on the other hand, eliminates the need for a printing plate and instead prints images directly onto the substrates. With fast turnarounds and cost-effective short runs, digital production has proven itself to be an effective printing solution.
- Lower setup costs
- Faster delivery
- Shorter run quantities
- Customizable with variable data capability
- Reduces obsolescence and inventory on hand
With requirements differing across projects, you must consider the quantity and quality of your job, as it will help you decide which of the two processes is more suited to your needs.
Please contact us if you’d like more information about offset and digital printing and get a free professional consultation in which we can help you decide which method works best for your upcoming projects.