--- title: Is Your Print Partner Ready for Your Next Stage of Growth? description: Learn how to evaluate whether your printing partner can support your next stage of growth from increased volume and reprints to new formats and distribution needs. image: https://www.bradford-bigelow.com/hubfs/iStock-2029353868.jpg --- [Skip to Content](https://www.bradford-bigelow.com/blog/is-your-print-partner-ready-for-your-next-stage-of-growth#body) **[InSite Login](https://insite.bradford-bigelow.com/PortalSite/) *•* [Customer Portal](http://portal.bradford-bigelow.com/) *•* [Request a Quote](https://resources.bradford-bigelow.com/quote)** [![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=250&height=67&name=BB-Logo.png "BB-Logo")](https://www.bradford-bigelow.com/) Toggle Menu - Who We Are Toggle children for Who We Are - [The B&B Story](https://www.bradford-bigelow.com/the-bb-story) - [Meet the Team](https://www.bradford-bigelow.com/meet-the-team) - [Build a Career](https://careers.bradford-bigelow.com) - [What's New](https://www.bradford-bigelow.com/whats-new) - Printing Toggle children for Printing - [Long-Run 4-Color Printing](https://www.bradford-bigelow.com/manroland) - [Long-Run 1 and 2-Color Printing](https://www.bradford-bigelow.com/timson) - [Medium Run 4-Color Printing](https://www.bradford-bigelow.com/hp) - [Short Run 4-Color Printing](https://www.bradford-bigelow.com/screens) - Finishing & Logistics Toggle children for Finishing & Logistics - [Binding Styles](https://www.bradford-bigelow.com/binding-styles) - [Warehousing & Fulfillment](https://www.bradford-bigelow.com/warehousing-fulfillment) - Quality & Sustainability Toggle children for Quality & Sustainability - [Leading Quality Solutions](https://www.bradford-bigelow.com/leading-quality-solutions) - [ISO 9001:2015](https://www.bradford-bigelow.com/iso-9001) - [G7 Master](https://www.bradford-bigelow.com/g7-master) - [Environmental Initiatives](https://www.bradford-bigelow.com/environmental-initiatives) - [FSC & SFI](https://www.bradford-bigelow.com/fsc-sfi) - Resources Toggle children for Resources - [Ink, Insight & Impact Blog](https://www.bradford-bigelow.com/blog) - [Publisher Resource Center](https://www.bradford-bigelow.com/publisher-resource-center) - Open Search Search Submit Search - [Get In Touch](https://www.bradford-bigelow.com/contact) [back to blog](https://www.bradford-bigelow.com/blog) [Supply Chain](https://www.bradford-bigelow.com/blog/topic/supply-chain) # Is Your Print Partner Ready for Your Next Stage of Growth? Read Time **7 mins** ![](https://www.bradford-bigelow.com/hubfs/iStock-2029353868.jpg) Is Your Print Partner Ready for Your Next Stage of Growth? 12:13 A printing relationship that works well for a small or growing publishing program can become increasingly difficult as that program expands. More titles, larger print runs, additional formats, tighter schedules, and increasingly complex distribution requirements all place new demands on a printer. A printer that was once a good fit may eventually become a bottleneck. That does not necessarily mean the printer is doing anything wrong. The issue may simply be a mismatch between the publisher’s current needs and the printer’s capabilities. As a publishing program grows, the right production partner needs to be able to grow with it. The challenge is recognizing that point before production problems begin affecting customers, inventory, or revenue. Certain warning signs can indicate that a printer is approaching its limits. Your Lead Times Keep Getting Longer One of the clearest signs that a printer may be struggling to support your growth is a gradual increase in turnaround times. A job that once moved through production predictably may start requiring more lead time, particularly during busy periods. Longer lead times can create problems well beyond the production schedule. Publishers may need to place orders earlier, carry more inventory to protect against delays, or push back release dates and reprints. When demand is difficult to predict, the need to commit to production further in advance can also make inventory planning more complicated. Capacity is not simply about whether a printer can physically produce a particular quantity. It is about whether that capacity is available when the publisher needs it and whether the printer can maintain predictable schedules as volume increases. Your Printer Struggles With Larger or More Frequent Runs A publisher does not necessarily scale by printing one enormous order. Growth can mean more titles, more frequent reprints, seasonal volume increases, or a combination of different formats and quantities. If every increase in volume requires a difficult scheduling conversation, significant changes to the production timeline, or the use of another printer to handle overflow, the current manufacturing model may not be designed for the publisher’s next stage of growth. A scalable printer should be able to accommodate changes in volume without making every increase feel like an exception. That does not mean unlimited capacity or immediate availability. It means having enough equipment, staffing, planning, and operational infrastructure to manage changing demand in a predictable way. You Have to Ask for Updates Instead of Receiving Them Communication becomes increasingly important as a publishing program becomes more complex. When you have several titles in production, multiple reprints scheduled throughout the year, and inventory moving to different destinations, waiting for information can create its own operational problems. If your team routinely has to chase down production updates, confirm whether a job is still on schedule, or ask what is holding up an order, the problem may not be the occasional missed email. It may indicate that the printer’s communication and production management processes are not built to support the level of visibility your business now requires. A strong production partner should provide a clear process for managing jobs and communicating changes. Publishers should know where a project stands, what decisions are needed, and when a problem could affect the schedule. Every Rush Job Becomes a Crisis Publishing demand does not always follow a perfectly predictable schedule. A title may sell faster than expected, an adoption may increase the required quantity, or a customer may suddenly need inventory sooner than planned. The occasional rush order is part of publishing. The red flag is when the printer has no practical way to respond when demand changes. Scalability includes flexibility. A printer should have the production capacity and planning processes to evaluate whether an accelerated schedule is possible and provide a clear answer. Sometimes the answer will still be no. What matters is whether there is a process for evaluating the request rather than treating every unexpected increase as a disruption. You Are Constantly Splitting Work Between Multiple Printers Using multiple printers can be a deliberate and effective strategy. Publishers may use different suppliers for specific formats, geographic regions, technologies, or production requirements. It becomes a concern when multiple printers are being used simply because the primary printer cannot handle the publisher’s volume or schedule. Managing several manufacturing partners creates additional work. Files, proofs, specifications, paper, color, quality standards, shipping instructions, invoices, and production schedules all need to be coordinated. For publishers with a growing catalog, that complexity can become difficult to manage. A printer with broader capabilities may allow more of that production to be consolidated under one relationship. Consolidation is not always the right answer, though having the option can make a growing publishing operation significantly easier to manage. Your Printer Can Print the Book, but Not Everything Around It As publishers grow, the production requirement often becomes more complicated than simply printing and binding books. Inventory may need to be stored, orders picked and packed, shipments sent to individual customers or schools, products kitted together, and stock distributed through multiple channels. If the printer only handles the manufacturing portion, publishers may find themselves coordinating several additional vendors and systems to get finished books where they need to go. This is an important distinction between a printer and a broader manufacturing and supply-chain partner. A publisher that has grown from a handful of titles into a substantial catalog may benefit from having printing, warehousing, inventory management, fulfillment, and distribution coordinated through a connected operation. The value is not simply fewer vendors. It is having fewer handoffs between the different stages of getting a book produced and delivered. You Keep Having to Explain the Same Specifications Consistency becomes more important as production volume increases. When a publisher has an established trim size, paper specification, binding style, color requirements, packaging requirements, and quality expectations, those specifications should become part of the production process rather than something the publisher has to repeatedly explain. If every new job feels like starting from scratch, there may be an opportunity to improve the production relationship. A scalable printer should be able to establish repeatable processes around recurring specifications. That becomes especially important for publishers with large backlists, where consistency across editions, reprints, and related titles can affect both quality and brand presentation. Your Printer’s Capabilities Are Limiting Your Product Strategy Sometimes the biggest red flag is not a current production problem. It is realizing that you cannot pursue an opportunity because your printer does not have the equipment, format capabilities, binding options, or production capacity required. Maybe a growing educational publisher wants to move into hardcover editions. Maybe a publisher wants to consolidate multiple formats with one manufacturing partner. Maybe larger print quantities would make sense financially, but the current printer cannot accommodate them efficiently. When a printer’s capabilities start influencing which products you can offer, it may be time to reassess the relationship. Your printer should support your product strategy rather than quietly defining it. Pricing Becomes Less Competitive as Your Volume Grows Publishers generally expect production economics to evolve as volume increases. Larger quantities can create opportunities for improved unit costs, more efficient manufacturing, and better utilization of production resources. If your volume has increased substantially and the economics have not improved, it is worth examining why. The answer may be related to paper, manufacturing processes, run length, binding, freight, warehousing, or other components of the total cost. A printer should be able to explain the economics of a larger production program and identify where efficiencies may exist. The goal is not necessarily to find the lowest unit price. A lower manufacturing price does not help if it comes with inconsistent quality, unreliable schedules, or additional operational work. The more useful question is whether the printer can help you build a production model that becomes more efficient as your business grows. You’re Growing Faster Than Your Printer’s Infrastructure The biggest warning sign may be a pattern rather than a single problem. Lead times are increasing. Communication requires more follow-up. Rush orders are difficult. More production is being sent to other vendors. Inventory is becoming harder to manage. New product ideas are limited by manufacturing capabilities. When several of these issues appear at the same time, the underlying problem may be that your publishing operation has outgrown the infrastructure supporting it. That is an important distinction. Your printer may still produce excellent books. Your relationship may still be positive. Your publishing business has simply reached a point where it requires more capacity, technology, operational support, or supply-chain coordination than it did when the relationship began. What a Scalable Printing Partner Should Provide A scalable manufacturing partner should bring more than additional press capacity. Publishers need an operation that can support growth across production, planning, quality, inventory, and distribution. That can include multiple manufacturing capabilities, reliable production scheduling, established quality systems, inventory management, warehousing, fulfillment, and the ability to handle changing order patterns. Technology and communication processes matter as well. Publishers should have visibility into their jobs and a clear path for addressing issues when something changes. The right partner also understands that growth does not always happen in a straight line. A publisher may need to produce 10,000 copies of one title and 2,000 copies of another. A backlist may require regular reprints while a new title generates an unexpected surge in demand. A large school order may require inventory to be split across multiple destinations. Scalability means having the infrastructure to handle those variations without turning every change into a production emergency. When Is It Time to Make a Change? There is no single volume threshold that determines when a publisher has outgrown a printer. The more useful question is whether the current production partner can support where the business is going next. If your catalog is expanding, print quantities are increasing, reprints are becoming more frequent, or distribution is becoming more complex, evaluate your printer based on those future requirements rather than only the jobs you are producing today. Changing manufacturing partners is a significant decision, particularly for publishers with established catalogs and recurring production schedules. The goal should not be to change simply for the sake of change. It should be to make sure your manufacturing and supply-chain infrastructure is capable of supporting the business you are building. The right printing partner should be able to grow alongside you, whether that growth means higher volumes, more titles, new formats, more frequent reprints, or a more integrated approach to warehousing and distribution. ## Talk with B&B about scaling your publishing program [Get Started](https://www.bradford-bigelow.com/schedule-a-call) ![](https://www.bradford-bigelow.com/hubfs/EK%20Headshot%20yellow%20bg.png) [mailto:](mailto:) ##### Emily Kotecki Emily is the Marketing Manager at Bradford & Bigelow, where she leads brand strategy and content development that helps publishers navigate the world of print and fulfillment. Share the Love [mailto:?subject=Is%20Your%20Print%20Partner%20Ready%20for%20Your%20Next%20Stage%20of%20Growth%3F&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fis-your-print-partner-ready-for-your-next-stage-of-growth](mailto:?subject=Is%20Your%20Print%20Partner%20Ready%20for%20Your%20Next%20Stage%20of%20Growth%3F&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fis-your-print-partner-ready-for-your-next-stage-of-growth) You May Like These ## Related Articles ![](https://www.bradford-bigelow.com/hs-fs/hubfs/Warehouse%20pallets.png?width=700&name=Warehouse%20pallets.png) Supply Chain ### [Print Long, Store Smart: Managing Inventory After a Large Offset Run](https://www.bradford-bigelow.com/blog/print-long-store-smart-managing-inventory-after-a-large-offset-run) Printing long runs is only half the strategy. Learn how to manage inventory after a large offset run... Keep Reading ![](https://www.bradford-bigelow.com/hs-fs/hubfs/financing.jpg?width=700&name=financing.jpg) Supply Chain ### [Benefits of Supply Chain Forecasting](https://www.bradford-bigelow.com/blog/benefits-of-supply-chain-forecasting) The process of projecting demand, supply, or pricing for a product is known as supply chain forecast... Keep Reading ![](https://www.bradford-bigelow.com/hs-fs/hubfs/iStock-1156528620.jpg?width=700&name=iStock-1156528620.jpg) Supply Chain ### [How to Manage Transportation Shortages](https://www.bradford-bigelow.com/blog/how-to-manage-transportation-shortages) Ongoing capacity problems are not only expected to remain but will also become worse due to truck dr... 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