--- title: "Case Study: The Need for Speed, Accelerating Time-to-Market" description: Filling back-to-school orders became a nightmare for an educational publisher after an unanticipated surge in sales left them with an empty warehouse. image: https://www.bradford-bigelow.com/hubfs/backtoschoollarge.jpg --- [Skip to Content](https://www.bradford-bigelow.com/blog/case-study-the-need-for-speed-accelerating-time-to-market#body) **[InSite Login](https://insite.bradford-bigelow.com/PortalSite/) *•* [Customer Portal](http://portal.bradford-bigelow.com/) *•* [Request a Quote](https://resources.bradford-bigelow.com/quote)** [![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=250&height=67&name=BB-Logo.png "BB-Logo")](https://www.bradford-bigelow.com/) Toggle Menu - Who We Are Toggle children for Who We Are - [The B&B Story](https://www.bradford-bigelow.com/the-bb-story) - [Meet the Team](https://www.bradford-bigelow.com/meet-the-team) - [Build a Career](https://careers.bradford-bigelow.com) - [What's New](https://www.bradford-bigelow.com/whats-new) - Printing Toggle children for Printing - [Long-Run 4-Color Printing](https://www.bradford-bigelow.com/manroland) - [Long-Run 1 and 2-Color Printing](https://www.bradford-bigelow.com/timson) - [Medium Run 4-Color Printing](https://www.bradford-bigelow.com/hp) - [Short Run 4-Color Printing](https://www.bradford-bigelow.com/screens) - Finishing & Logistics Toggle children for Finishing & Logistics - [Binding Styles](https://www.bradford-bigelow.com/binding-styles) - [Warehousing & Fulfillment](https://www.bradford-bigelow.com/warehousing-fulfillment) - Quality & Sustainability Toggle children for Quality & Sustainability - [Leading Quality Solutions](https://www.bradford-bigelow.com/leading-quality-solutions) - [ISO 9001:2015](https://www.bradford-bigelow.com/iso-9001) - [G7 Master](https://www.bradford-bigelow.com/g7-master) - [Environmental Initiatives](https://www.bradford-bigelow.com/environmental-initiatives) - [FSC & SFI](https://www.bradford-bigelow.com/fsc-sfi) - Resources Toggle children for Resources - [Ink, Insight & Impact Blog](https://www.bradford-bigelow.com/blog) - [Publisher Resource Center](https://www.bradford-bigelow.com/publisher-resource-center) - Open Search Search Submit Search - [Get In Touch](https://www.bradford-bigelow.com/contact) [back to blog](https://www.bradford-bigelow.com/blog) [Case Studies](https://www.bradford-bigelow.com/blog/topic/case-studies) # Case Study: The Need for Speed, Accelerating Time-to-Market Read Time **1 mins** ![](https://www.bradford-bigelow.com/hubfs/backtoschoollarge.jpg) Case Study: The Need for Speed, Accelerating Time-to-Market 1:26 ### Situation Filling back-to-school orders became a nightmare for an educational publisher after an unanticipated surge in sales left them with an empty warehouse, a backlog of unprocessed orders, and five to six week lead times from their supplier. Too big for digital-only orders and too small for larger book manufacturer’s offset print platforms, the publisher was left scrambling to find the planning tools necessary to meet customer demand. ### ![bbwarehouse](https://www.bradford-bigelow.com/hs-fs/hubfs/bbwarehouse.jpg?width=700&height=444&name=bbwarehouse.jpg) ### Solution With a market focus on the 8.5×11 trim size and a multi-print platform, Bradford & Bigelow can meet orders quicker than a traditional book manufacturer. Also, with decades of institutional knowledge and expertise in the educational publishing world and a strong forte of catering to mid-sized educational publishers, it used its burst capacity, manufacturing redundancy, and specialization of its equipment to refill a once empty warehouse.   ### ![bookstack](https://www.bradford-bigelow.com/hs-fs/hubfs/bookstack.jpg?width=700&height=444&name=bookstack.jpg) ### Outcome B&B was able to change its production schedule to accommodate the educational publisher. The flexibility allowed it to fulfill backorders and restock their warehouse within days. In the future, the educational publisher will utilize B&B’s offset platform for longer runs which will deliver products within ten days or less, or for emergencies that can run digitally within 5-7 days. These efforts increased the publisher’s time-to-market by 250%.   ## Lets speed up your time-to-market [Get Started](https://www.bradford-bigelow.com/quote) ![](https://www.bradford-bigelow.com/hubfs/EK%20Headshot%20yellow%20bg.png) [mailto:](mailto:) ##### Emily Kotecki Emily is the Marketing Manager at Bradford & Bigelow, where she leads brand strategy and content development that helps publishers navigate the world of print and fulfillment. Share the Love [mailto:?subject=Case%20Study%3A%20The%20Need%20for%20Speed%2C%20Accelerating%20Time-to-Market&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fcase-study-the-need-for-speed-accelerating-time-to-market](mailto:?subject=Case%20Study%3A%20The%20Need%20for%20Speed%2C%20Accelerating%20Time-to-Market&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fcase-study-the-need-for-speed-accelerating-time-to-market) You May Like These ## Related Articles ![](https://www.bradford-bigelow.com/hs-fs/hubfs/CSQM.jpg?width=700&name=CSQM.jpg) Case Studies ### [Case Study: Quality Counts, Differentiating from the Competition](https://www.bradford-bigelow.com/blog/case-study-quality-counts-differentiating-from-the-competition) ![](https://www.bradford-bigelow.com/hs-fs/hubfs/bookstore.jpg?width=700&name=bookstore.jpg) Case Studies ### [Case Study: Out of Stock, How Forecasting Can Help](https://www.bradford-bigelow.com/blog/case-study-out-of-stock-how-forecasting-can-help) ![](https://www.bradford-bigelow.com/hs-fs/hubfs/CSPL.jpg?width=700&name=CSPL.jpg) Case Studies ### [Case Study: Physical Limitations, Making Room for a 3PL Provider](https://www.bradford-bigelow.com/blog/case-study-physical-limitations-making-room-for-a-3pl-provider) [![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=300&height=80&name=BB-Logo.png "BB-Logo")](https://www.bradford-bigelow.com/) Your supply chain partner for 8.5x11 perfect, saddle, coil, and case bound products ###### Resources - [Meet the Team](https://www.bradford-bigelow.com/meet-the-team) - [Careers](https://careers.bradford-bigelow.com) - [B&B Blog](https://www.bradford-bigelow.com/blog) ###### Contact Us 978-904-3100 Have a question? 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[**Request a quote *⟶***](https://www.bradford-bigelow.com/quote)   ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Kotecki", "url" : "https://www.bradford-bigelow.com/blog/author/emily-kotecki" }, "dateModified" : "2026-03-25T13:17:07.225Z", "datePublished" : "2022-05-12T17:35:35.000Z", "headline" : "Case Study: The Need for Speed, Accelerating Time-to-Market", "image" : [ "https://www.bradford-bigelow.com/hubfs/backtoschoollarge.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.bradford-bigelow.com/blog/case-study-the-need-for-speed-accelerating-time-to-market", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bradford-bigelow.com/hubfs/Logo600px-1.png" }, "name" : "Bradford & Bigelow" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.bradford-bigelow.com/blog/case-study-the-need-for-speed-accelerating-time-to-market#blogposting", "@type" : "BlogPosting", "articleSection" : "Case Studies", "author" : { "@type" : "Person", "name" : "Emily Kotecki" }, "description" : "An unexpected surge in back-to-school sales left an educational publisher with an empty warehouse and a 5–6 week lead time from their supplier. 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