---
title: "Case Study: Quality Counts, Differentiating from the Competition"
description: Books are a great way to help a child’s development. Whether it’s reading or writing a book can increase vocabulary skills, improve focus, etc.
---

[Bradford & Bigelow Blog | Ink, Insight & Impact](https://www.bradford-bigelow.com/blog)

# [Case Study: Quality Counts, Differentiating from the Competition](https://www.bradford-bigelow.com/blog/case-study-quality-counts-differentiating-from-the-competition)

 Written by [Emily Kotecki](https://www.bradford-bigelow.com/blog/author/emily-kotecki) | May 17, 2022 3:51:54 PM

### Situation

Books are a great way to help a child’s development. Whether it’s reading, writing, spelling, a book can increase vocabulary skills, improve focus, and give a child confidence. This educational publisher has a focus on homeschooling curriculum, filled with activity books and tactile learning materials. When it came time to choose a supplier, the quality of their materials was important not only for the children at home learning but for brand differentiation.

### Solution

After the first project was printed, samples were sent to the customer and they determined that the show through on the stock was unacceptable. B&B sprang into action to overcome these issues which included testing new papers. It found a comparable alternative that was treated which almost eliminated the issue. B&B management removed the old stock entirely and made the new paper a house stock to minimize impact for future customers.

### Outcome

The publisher was thrilled that the line of communication was open throughout the process and B&B adapted to their needs. In changing what was once a house stock to an alternative the customer’s book quality is better than ever. The higher quality products offered by B&B’s printing platform, in addition to the new paper stock, gave the publisher an edge over their competitors and allowed their consumers to differentiate the curriculum.

[View full post](https://www.bradford-bigelow.com/blog/case-study-quality-counts-differentiating-from-the-competition)

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