--- title: "Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs" description: Choosing paper for any project can be a difficult task. Do you want to fit in or stand out? Does your branding require a certain look and feel? image: https://www.bradford-bigelow.com/hubfs/Case%20Studies%20Cutting%20Costs.jpg --- [Skip to Content](https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs#body) **[InSite Login](https://insite.bradford-bigelow.com/PortalSite/) *•* [Customer Portal](http://portal.bradford-bigelow.com/) *•* [Request a Quote](https://resources.bradford-bigelow.com/quote)** [![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=250&height=67&name=BB-Logo.png "BB-Logo")](https://www.bradford-bigelow.com/) Toggle Menu - Who We Are Toggle children for Who We Are - [The B&B Story](https://www.bradford-bigelow.com/the-bb-story) - [Meet the Team](https://www.bradford-bigelow.com/meet-the-team) - [Build a Career](https://careers.bradford-bigelow.com) - [What's New](https://www.bradford-bigelow.com/whats-new) - Printing Toggle children for Printing - [Long-Run 4-Color Printing](https://www.bradford-bigelow.com/manroland) - [Long-Run 1 and 2-Color Printing](https://www.bradford-bigelow.com/timson) - [Medium Run 4-Color Printing](https://www.bradford-bigelow.com/hp) - [Short Run 4-Color Printing](https://www.bradford-bigelow.com/screens) - Finishing & Logistics Toggle children for Finishing & Logistics - [Binding Styles](https://www.bradford-bigelow.com/binding-styles) - [Warehousing & Fulfillment](https://www.bradford-bigelow.com/warehousing-fulfillment) - Quality & Sustainability Toggle children for Quality & Sustainability - [Leading Quality Solutions](https://www.bradford-bigelow.com/leading-quality-solutions) - [ISO 9001:2015](https://www.bradford-bigelow.com/iso-9001) - [G7 Master](https://www.bradford-bigelow.com/g7-master) - [Environmental Initiatives](https://www.bradford-bigelow.com/environmental-initiatives) - [FSC & SFI](https://www.bradford-bigelow.com/fsc-sfi) - Resources Toggle children for Resources - [Ink, Insight & Impact Blog](https://www.bradford-bigelow.com/blog) - [Publisher Resource Center](https://www.bradford-bigelow.com/publisher-resource-center) - Open Search Search Submit Search - [Get In Touch](https://www.bradford-bigelow.com/contact) [back to blog](https://www.bradford-bigelow.com/blog) [Case Studies](https://www.bradford-bigelow.com/blog/topic/case-studies) # Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs Read Time **1 mins** ![](https://www.bradford-bigelow.com/hubfs/Case%20Studies%20Cutting%20Costs.jpg) Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs 1:28 ### Situation Choosing paper for any project can be a difficult task. Do you want to fit in or stand out? Does your branding require a certain look and feel to your books? Or have you been using the same paper forever and believe “if it’s not broken, don’t fix it?” Many publishers have a preferred stock to use for specific projects and this educational publisher was no different. They had been using the same stock, year after year with no evaluation to determine “is this worth it?” ### ![booksopen](https://www.bradford-bigelow.com/hs-fs/hubfs/booksopen.jpg?width=700&height=444&name=booksopen.jpg) ### Solution B&B specializes in printing for educational publishers. With decades of experience, institutional knowledge, and the handling of educational textbooks and workbooks, the organization has a firm understanding of paper stocks. When it came time to quote a project for this educational publisher, they had their mind set on a specific branded paper. Bradford & Bigelow then offered a cost analysis of their chosen stock along with a similar alternative.   ### ![paperstack](https://www.bradford-bigelow.com/hs-fs/hubfs/paperstack.jpg?width=700&height=444&name=paperstack.jpg) ### Outcome Bradford & Bigelow found a comparable stock for the educational publisher that would still suit their needs for the end product and most importantly, their users/consumers. With a small decrease to the brightness and opacity on an unbranded house stock, the paper recommended had a nine percent cost savings. For a run of almost 3,000,000 books, this means that the educational publisher was able to save over $200,000. ## Are you ready to save on costs? [Get a Quote](https://www.bradford-bigelow.com/quote) ![](https://www.bradford-bigelow.com/hubfs/EK%20Headshot%20yellow%20bg.png) [mailto:](mailto:) ##### Emily Kotecki Emily is the Marketing Manager at Bradford & Bigelow, where she leads brand strategy and content development that helps publishers navigate the world of print and fulfillment. Share the Love [mailto:?subject=Case%20Study%3A%20Choosing%20the%20Right%20Stocks%2C%20Cutting%20Unnecessary%20Costs&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fcase-study-choosing-the-right-stocks-cutting-unnecessary-costs](mailto:?subject=Case%20Study%3A%20Choosing%20the%20Right%20Stocks%2C%20Cutting%20Unnecessary%20Costs&body=https%3A%2F%2Fwww.bradford-bigelow.com%2Fblog%2Fcase-study-choosing-the-right-stocks-cutting-unnecessary-costs) You May Like These ## Related Articles ![](https://www.bradford-bigelow.com/hs-fs/hubfs/CSTPIW.jpg?width=700&name=CSTPIW.jpg) Case Studies ### [Case Study: The Price is Wrong, Evaluating Your Vendors](https://www.bradford-bigelow.com/blog/case-study-the-price-is-wrong-evaluating-your-vendors) ![](https://www.bradford-bigelow.com/hs-fs/hubfs/CSBM.jpg?width=700&name=CSBM.jpg) Case Studies ### [Case Study: Branding Matters, Achieving a Color Match](https://www.bradford-bigelow.com/blog/case-study-branding-matters-achieving-a-color-match) ![](https://www.bradford-bigelow.com/hs-fs/hubfs/CSPL.jpg?width=700&name=CSPL.jpg) Case Studies ### [Case Study: Physical Limitations, Making Room for a 3PL Provider](https://www.bradford-bigelow.com/blog/case-study-physical-limitations-making-room-for-a-3pl-provider) [![BB-Logo](https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png?width=300&height=80&name=BB-Logo.png "BB-Logo")](https://www.bradford-bigelow.com/) Your supply chain partner for 8.5x11 perfect, saddle, coil, and case bound products ###### Resources - [Meet the Team](https://www.bradford-bigelow.com/meet-the-team) - [Careers](https://careers.bradford-bigelow.com) - [B&B Blog](https://www.bradford-bigelow.com/blog) ###### Contact Us 978-904-3100 Have a question? Feel free to reach out. We love to hear from you! [**Request a quote *⟶***](https://www.bradford-bigelow.com/quote)   ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Kotecki", "url" : "https://www.bradford-bigelow.com/blog/author/emily-kotecki" }, "dateModified" : "2026-03-25T13:23:07.331Z", "datePublished" : "2022-05-12T17:26:55.000Z", "headline" : "Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs", "image" : [ "https://www.bradford-bigelow.com/hubfs/Case%20Studies%20Cutting%20Costs.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bradford-bigelow.com/hubfs/Logo600px-1.png" }, "name" : "Bradford & Bigelow" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs#blogposting", "@type" : "BlogPosting", "articleSection" : "Case Studies", "author" : { "@type" : "Person", "name" : "Emily Kotecki" }, "description" : "An educational publisher had been using the same paper stock for years without questioning its value. Bradford & Bigelow's cost analysis identified a comparable unbranded alternative that delivered a 9% cost savings — over $200,000 on a run of nearly 3 million books.", "headline" : "Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs", "image" : { "@type" : "ImageObject", "url" : "https://www.bradford-bigelow.com/hubfs/Case%20Studies%20Cutting%20Costs.jpg" }, "inLanguage" : "en-US", "isRelatedTo" : [ { "@type" : "BlogPosting", "articleSection" : "Case Studies", "headline" : "Case Study: Branding Matters, Achieving a Color Match", "image" : "https://www.bradford-bigelow.com/hs-fs/hubfs/CSBM.jpg", "publisher" : { "@id" : "https://www.bradford-bigelow.com/#organization" }, "url" : "https://www.bradford-bigelow.com/blog/case-study-branding-matters-achieving-a-color-match" }, { "@type" : "BlogPosting", "articleSection" : "Case Studies", "headline" : "Case Study: The Price is Wrong, Evaluating Your Vendors", "image" : "https://www.bradford-bigelow.com/hs-fs/hubfs/CSTPIW.jpg", "publisher" : { "@id" : "https://www.bradford-bigelow.com/#organization" }, "url" : "https://www.bradford-bigelow.com/blog/case-study-the-price-is-wrong-evaluating-your-vendors" }, { "@type" : "BlogPosting", "articleSection" : "Case Studies", "headline" : "Case Study: Physical Limitations, Making Room for a 3PL Provider", "image" : "https://www.bradford-bigelow.com/hs-fs/hubfs/CSPL.jpg", "publisher" : { "@id" : "https://www.bradford-bigelow.com/#organization" }, "url" : "https://www.bradford-bigelow.com/blog/case-study-physical-limitations-making-room-for-a-3pl-provider" } ], "keywords" : [ "case study", "paper stock", "cost savings", "educational publisher", "house stock", "print cost analysis", "paper brightness", "paper opacity", "textbook printing", "workbook printing", "Bradford Bigelow" ], "mainEntityOfPage" : { "@id" : "https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs", "@type" : "WebPage" }, "publisher" : { "@id" : "https://www.bradford-bigelow.com/#organization" }, "relatedLink" : [ "https://www.bradford-bigelow.com/blog/case-study-branding-matters-achieving-a-color-match", "https://www.bradford-bigelow.com/blog/case-study-the-price-is-wrong-evaluating-your-vendors", "https://www.bradford-bigelow.com/blog/case-study-physical-limitations-making-room-for-a-3pl-provider" ], "timeRequired" : "PT1M", "url" : "https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.bradford-bigelow.com/#organization", "@type" : "Organization", "description" : "Your supply chain partner for 8.5x11 perfect, saddle, coil, and case bound products.", "logo" : { "@type" : "ImageObject", "url" : "https://www.bradford-bigelow.com/hs-fs/hubfs/BB-Logo.png" }, "name" : "Bradford & Bigelow", "sameAs" : [ ], "telephone" : "978-904-3100", "url" : "https://www.bradford-bigelow.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.bradford-bigelow.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.bradford-bigelow.com/blog", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.bradford-bigelow.com/blog/topic/case-studies", "name" : "Case Studies", "position" : 3 }, { "@type" : "ListItem", "item" : "https://www.bradford-bigelow.com/blog/case-study-choosing-the-right-stocks-cutting-unnecessary-costs", "name" : "Case Study: Choosing the Right Stocks, Cutting Unnecessary Costs", "position" : 4 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.bradford-bigelow.com/blog/author/emily-kotecki#author", "@type" : "Person", "email" : "", "image" : { "@id" : "https://www.bradford-bigelow.com/blog/author/emily-kotecki#authoravatar", "@type" : "ImageObject", "url" : "https://21087139.fs1.hubspotusercontent-na1.net/hubfs/21087139/EK%20Headshot%20yellow%20bg.png" }, "name" : "Emily Kotecki", "sameAs" : [ ] } ```